The Challenge:
LetsVenture is India’s largest online fundraising platform with 14,000+ startups and 2500+ investors. As part of their fundraising services LetsVenture helps successfully funded startups publish a news announcement of the fundraise on relevant digital and print media channels. However, as a startup themselves, they did not have a workflow in place for this and getting a Press Release out was a hassle. They needed help putting together a process that was flexible and considerate of all the stakeholders involved. So over 2 months we researched, prototyped and tested a new internal workflow to take their PR game to the next level.
The Outcome:
As project lead I conducted user research, mapped the stakeholder analysis, prototyped the new service workflow and developed the service artifacts. The new workflow brought down the time spent on the task from 1 week to 60 minutes. It also increased transparency between stakeholders during the process and tackled bottle necks that the previous workflow had.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/afabc9c2-2616-4946-9879-7d08d24268ef/8f329ad4-8581-4d06-b8aa-2ebe2cb69001_rw_1920.png?h=c50f60be3a3ab114bbf09d04520ebaff)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/afabc9c2-2616-4946-9879-7d08d24268ef/1758f881-5117-472d-b581-b5aed70825cd_rw_1920.png?h=5a3e9f97d45771c026e01fef9771b36a)
Got questions or comments? email me at amogh.lux@network.rca.ac.uk