The Challenge:
LetsVenture is India’s largest online fundraising platform with 14,000+ startups and 2500+ investors. As part of their fundraising services LetsVenture helps successfully funded startups publish a news announcement of the fundraise on relevant digital and print media channels. However, as a startup themselves, they did not have a workflow in place for this and getting a Press Release out was a hassle. They needed help putting together a process that was flexible and considerate of all the stakeholders involved. So over 2 months we researched, prototyped and tested a new internal workflow to take their PR game to the next level.

The Outcome:
As project lead I conducted user research, mapped the stakeholder analysis, prototyped the new service workflow and developed the service artifacts. The new workflow brought down the time spent on the task from 1 week to 60 minutes. It also increased transparency between stakeholders during the process and tackled bottle necks that the previous workflow had.
Got questions or comments? email me at
Back to Top